For Apple Music and Tidal to compete with the incumbent Spotify, their tactic is to give paying subscribers artists they can't hear anywhere else. Spotify CEO Daniel Ek announced in March that his service now boasts 30 million subscribers, adding five million in 2016 alone. Hours later, it was available for iTunes purchase. Dre's latest album, Compton: A Soundtrack, in July, on Dre's The Pharmacy show. It kicked off its land grab for exclusivity early by premiering Dr. He has more recently premiered two new songs on Apple Music and iTunes.Īpple Music, which launched in June 2015, reports 11 million paid subscribers. What A Time To Be Alive, his September "mixtape" with Future aired initially on Drake's OVO Sound Radio following its play on the Apple-hosted service it immediately became available for sale on iTunes. It won't be the first time Drake premieres a record on Apple Music.
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